The 5 moves · 01

Give context

Do this

Before every ask, paste 4 things:

  1. Who it's for — a person, not a demographic.
  2. Who's saying it — your voice, your brand, in one line.
  3. What you want them to do or feel — click, book, laugh, nod.
  4. What not to do — 5 words Claude should never use (your kill list).

The template (copy this)

Task: [one line]

Who it's for: [one specific person, not a segment]
Voice: [one line — how you/the brand sounds]
Goal: [what you want the reader to do or feel]
Don't use these words: [5 words]

Now do the task.

Don't do this

Write a LinkedIn post for my client.

Do this instead

Task: Write a LinkedIn post for my client.

Who it's for: a local professional in Cebu who loves good
coffee but defaults to Starbucks out of convenience.

Voice: warm, a little cheeky. Friend who runs a café, not
a "brand with a voice guide."

Goal: make them feel like they'd be missing out by not
dropping in this week.

Don't use these words: leverage, utilize, game-changer,
excited to announce, comprehensive.

Now do the task.

The lazy version

No time for the full template? Paste this line before the ask:

Before you answer, here's what I wish you knew:
[3-5 sentences: the person, the situation, the goal]

Your kill list (build it now)

Open a note. Write 5 words your brand would never use. Paste it into every prompt from now on.

Starter list to steal from and edit:

leverage, utilize, game-changer, unlock, comprehensive,
excited to announce, in today's fast-paced world,
at the end of the day, delve, tapestry
Rule

Generic input → generic output. There is no prompt trick that beats real context.