Workflow · 02

Research a topic

The split

  1. Search tool (Google, Perplexity) = fresh facts. Copy the useful paragraphs.
  2. Claude = synthesize, compare, pressure-test.

Step 1 — Dump (5 min)

Open 3-6 tabs on the topic. Copy the useful paragraphs into one scratch doc. Don't edit.

Step 2 — Hand it to Claude (2 min)

I'm researching [topic] for [purpose — a pitch, a post,
a decision on whether to enter this market].

Below are raw notes from 6 sources. They contradict in places.

Do this:
1. Pull out the 5 most important facts or claims.
2. Note contradictions and what's likely true.
3. Give me the 3 insights that actually matter for [purpose].
4. Flag anything you're unsure about.

[paste everything]

Step 3 — Pressure test (3 min)

Now argue against your own conclusions.
What's the strongest counter-take?
What am I missing?

Competitor / market research

Same split. Paste competitor homepage copy, pricing, 2-3 social posts. Then:

Compare positioning across these competitors.
Who goes after what? Where's the whitespace?
Where am I strongest? Where should I not compete?

Two non-negotiables

Rule

Claude is a terrible search engine. It's a great synthesizer. Bring the raw material. Let it do the lift.